Comparison · 7 November 2026 · 4 minute read
Echobot today: what became of Echobot
Echobot is now part of Leadfeeder. The milestones since 2022, what existing customers should check and which alternatives exist for company data.
Anyone who visits echobot.de today lands at Leadfeeder. The provider from Karlsruhe, which long stood for company data and sales research, has been absorbed into another brand through two renamings. This article explains the milestones, what applies to existing customers and which routes exist if you are looking for exactly what Echobot used to offer. It draws on statements by the provider and the trade press. It is not legal advice.
The milestones since 2022
| Date | What happened | Source |
|---|---|---|
| 21 June 2022 | Echobot and Leadfeeder merge, Great Hill Partners invests €180 million | Leadfeeder: company page |
| 3 April 2023 | The joint company appears as Dealfront | Leadfeeder: company page, press release |
| 24 March 2026 | Leadfeeder launches a platform for lead generation and merges the Dealfront and Leadfeeder brands, the name Leadfeeder remains | Leadfeeder: company page |
| 7 November 2026 | echobot.de redirects to leadfeeder.com/de | our own check of the redirect header |
The 2022 press release describes Echobot as a provider of European sales intelligence, that is, of company data for sales research. Leadfeeder came from Finland and showed which companies visit a website. The paths of the two brands are described in detail in Dealfront is called Leadfeeder again.
What customers book today
On the page about the renaming, Leadfeeder describes the step as „same product, same team, new name“. Access and data are retained. The page names Web Insights, Web Visitors, Companies, Lists and Campaigns as products. In addition there are an MCP server and AI-assisted data enrichment. There is a 14-day trial and then a free Lite plan, whose scope the page does not describe (Leadfeeder: Dealfront is now Leadfeeder).
Which former Echobot function corresponds to which of today's modules, the provider does not state there. Anyone coming from Echobot who uses company data or contact lists should above all clarify these points:
- Which module supplies the company data I have used so far?
- Which data and lists from the old account are available in the new account?
- Does the previous contract still apply, with its term and notice period?
- Which data processing agreement is the basis? A checklist is in Data processing agreement: checklist for web tools.
The current plans and their limits are explained in Leadfeeder pricing.
Company data or visitor identification?
The two original products solved different tasks:
| Task | Question | Typical tools |
|---|---|---|
| Company data, sales research | Which companies fit my offering? | Databases of companies and contact persons |
| Visitor identification | Which companies are already interested in me? | Tools that evaluate the network owner of the IP address |
A database supplies companies that do not yet know anything about you. Visitor identification shows companies that have already read your pages. The two complement each other but do not replace each other. How visitor identification works is covered in How does company identification work? The technology in 6 steps.
Alternatives if you only need visitor identification
Anyone who used Echobot for the company data needs a database. Anyone who only wants to know which companies visit their own website has more choice:
- Leadfeeder remains the closest choice for existing customers and offers a free plan.
- Leadinfo and SalesViewer are widespread providers from the DACH region, see Leadinfo pricing and SalesViewer pricing.
- Whovisit offers a free plan for 10 companies per month and is built without a contact database and without person identification. You connect CRM systems via API and webhooks, direct connections to HubSpot and Pipedrive are planned.
You will find an overview of further providers in Visitor identification providers: Leadfeeder, SalesViewer and others. The costs at the same number of companies are in Visitor identification pricing: providers compared.
Frequently asked questions
Does Echobot still exist? The Echobot brand no longer appears independently. The address echobot.de redirects to Leadfeeder.
Do I have to do anything as an Echobot customer? That depends on the contract. Check term, notice period and the data processing agreement. Ask the provider which functions you book today. The provider names no obligations arising from the renaming.
Is Leadfeeder the same as Echobot? No. Before the merger, Leadfeeder was an independent product for visitor identification. Echobot supplied company data. Since 2023 both have belonged to one company.
